Sunday, December 8, 2019

Understand Google Analytics

You can’t optimize what you don’t measure. The importance of analytics in digital marketing is akin to financial reports in business. Both are essential to track performance.

Have a basic understanding of Google Analytics (or whatever web analytics package your business uses). In Google Analytics, study the reports under Acquisition > All Traffic > Channels. By clicking on “Organic Search,” you’ll be able to analyze performance for your SEO program.

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