Plan Your Site
With an understanding of what consumers want and the keywords they use to find those products and services, identify pages on your website to address those search queries.
Having a list on paper or a spreadsheet of all top-, mid-, and low-tier web pages and their corresponding keyword focus forms the basis of your website’s architecture. Each high- and medium-priority keyword from your keyword research should have a corresponding page to optimize on your site.
Use long-tail keyword themes that drive fewer searches and are typically much longer and more specific — such as “how to get red wine out of carpet” or “where to buy wooden hangars” — in blog posts and FAQ pages.
With an understanding of what consumers want and the keywords they use to find those products and services, identify pages on your website to address those search queries.
Having a list on paper or a spreadsheet of all top-, mid-, and low-tier web pages and their corresponding keyword focus forms the basis of your website’s architecture. Each high- and medium-priority keyword from your keyword research should have a corresponding page to optimize on your site.
Use long-tail keyword themes that drive fewer searches and are typically much longer and more specific — such as “how to get red wine out of carpet” or “where to buy wooden hangars” — in blog posts and FAQ pages.
