Showing posts with label do. Show all posts
Showing posts with label do. Show all posts

Sunday, December 8, 2019

Understand Your Competition

Search for the most important products and services you offer and note the most prominent websites in the search results, those that share your business model as well as the ones that are dissimilar to yours but compete for the same searches.

What are they doing well?
What content themes do they have that you’re lacking?
Do they structure their site differently to target more valuable keywords?
Do they have interesting features to better engage their prospects?
Also, study their reviews and benchmark their social media activity to learn what their customers think versus what you hear, or not, from your own.

Read an SEO Blog

Study an SEO guide such as my “SEO How-to” series. Then subscribe to an SEO blog. Helpful, free beginner SEO guides include Moz’s “The Be...