Search for the most important products and services you offer and note the most prominent websites in the search results, those that share your business model as well as the ones that are dissimilar to yours but compete for the same searches.
What are they doing well?
What content themes do they have that you’re lacking?
Do they structure their site differently to target more valuable keywords?
Do they have interesting features to better engage their prospects?
Also, study their reviews and benchmark their social media activity to learn what their customers think versus what you hear, or not, from your own.
What are they doing well?
What content themes do they have that you’re lacking?
Do they structure their site differently to target more valuable keywords?
Do they have interesting features to better engage their prospects?
Also, study their reviews and benchmark their social media activity to learn what their customers think versus what you hear, or not, from your own.