The content you’re already producing should be targeted to different segments of the media or blogosphere. These pieces then become conversation starters with different sites, as an enticement for them to write about or link to.
The competitive research in step two, above, comes in handy here because you now have an idea of the most influential and best-ranking sites to approach.
The competitive research in step two, above, comes in handy here because you now have an idea of the most influential and best-ranking sites to approach.
